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Search Results for Author 'Janiszewski, Chris':

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Product Choice: Are You Paying Attention?

Idea posted: September 2013

Institutions: University of Florida Warrington College of Business Administration    Louisiana State University E. J. Ourso College of Business    London Business School   

Authors:

When we choose products, it is easy to assume we are doing so because of the benefits – or perceived benefits – they offer us. Whether it is the newest…

  READ MORE   PIN TO MY IDEAS Idea #218

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